Privacy & GDPR
Cherry Hinton Dental Centre understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our clients and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Registered address: 39b High Street, Cherry Hinton, Cambridge. CB1 9HX
Data Protection Lead: Dr Yejide Funmi Sijuwade, BDS (Lagos), MSc (Manchester)
Email address: email@example.com
Telephone number: 01223 414 844
What Does This Notice Cover?
This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.
What is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’. Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
What Are Your Rights?
Under the GDPR, you have the following rights, which we will always work to uphold:
The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know.
The right to access the personal data we hold about you.
The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.
The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have.
The right to restrict (i.e. prevent) the processing of your personal data.
The right to object to us using your personal data for a particular purpose or purposes.
The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
For more information about our use of your personal data or exercising your rights as outlined above, please contact us. Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau. If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
What Personal Data Do You Collect?
We may collect some or all of the following personal data (this may vary according to your relationship with us):
How Do We Use Your Personal Data?
Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for the following purposes:
Supplying our services and products to you. Your personal details are required in order for us to enter into a contract with you.
Communicating with you. This may include responding to emails or calls from you.
How Long Will We Keep You Personal Data?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our clients for six years after they cease being customers for tax purposes.
How and Where Do We Store or Transfer Your Personal Data?
We will only store or transfer your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the GDPR or to equivalent standards by law.
Do We Share Your Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to one important exception.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
How Can You Access Your Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
How Do You Contact Us?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details: Email address:
Changes to this Privacy Notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
We hope that most problems can be sorted out easily and quickly at the time they arise and with the person concerned. If your problem cannot be sorted in this way and you wish to make a complaint, we would like to know as soon as possible – ideally within a matter of days or at most a few weeks – because this will enable us to establish what happened most easily. If it is not possible to do that, please let us have details of your complaint as soon as possible.
Complaints about the treatment you received should be made to the dentist who normally sees you. Alternatively, you may ask for an appointment with a partner dentist in order to discuss your concerns. She will explain the complaints procedure to you and will ensure that your concerns are dealt with promptly. It will help if you are as clear as possible about your complaint.
We shall acknowledge your complaint within 2 working days and aim to have looked into your complaint and respond within 14 working days of the date when you raised it with us. We shall then be in a position to give you an explanation or offer a meeting with those involved. In investigating the complaint, we shall aim to:
find out what happened and what when wrong;
enable you to discuss the problem with those concerned, if you would like this;
ensure you receive an apology, where this is appropriate;
identify what we can do to make sure the problem does not happen again.
Please note that we keep strictly to the rules of confidentiality. If you are complaining on behalf of someone else, we have to know that you have permission to do so. A note signed by the person concerned will be needed, unless they are incapable of providing this because of physical or mental illness or are a child under 16 years.
We hope that if you have a problem, you will make use of our practice complaints procedure. We believe this will provide that best chance of putting right whatever has gone wrong and an opportunity to improve our practice. However, that does not affect your right to complain to the Dental Complaints Service, if you feel you cannot raise your complaint with us or you are dissatisfied with the result of our investigation. If you wish further advice you should contact:
Dental Complaints Service, The Lansdowne Building, 2 Landsdowne Road, Croydon CR9 2ER. Telephone number: 08456 120 540. Email: firstname.lastname@example.org
You may also like to contact The General Dental Council 37 Wimpole Street, London W1G 8DQ. Telephone number: 020 7887 3800. Email: email@example.com
Care Quality Commission
We are regularly inspected by the Care Quality Commission. If you would like to share your experience of this dental practice with the Care Quality Commission, please click this link: CQC